HMA Creative Limited - promotional merchandise and POS

Our Business

HMA Creative Limited transforms brand identity into exceptional, branded promotional merchandise. Specialising in the food and drinks markets, we meticulously craft high-quality promotional items, barware, event kits, glassware, point of sale merchandise, display stands and premium gifting, all designed to leave a lasting impression. Understanding the power of impactful branding, HMA Creative Limited focuses on creating striking promotional products that not only enhance visibility but also drive meaningful engagement with the target audience. With decades of experience underpinning our expertise, and a constant commitment to innovative design and manufacturing techniques, we offer a comprehensive and seamless service, managing projects from initial concept and design to final production and delivery. Ultimately, HMA Creative Limited empowers brands to stand out in a crowded and competitive marketplace, ensuring their message resonates effectively and positively.

Our Heritage

Our deep-rooted expertise in the promotional products industry stems from our direct involvement with Hurst Morris Associates Limited, trading as HMA Creative, a company with origins tracing back to 1972. For decades, our combined product engineering, business and industry knowledge proved a natural fit, complementing HMA's commitment to high values and its expanding footprint across multiple sectors. We were an integral part of their success in providing first-class quality products, supported by value-added services like warehousing and distribution. While Hurst Morris Associates Limited, faced unforeseen circumstances leading to its closure of its original structure, the legacy of quality and service it established remains our foundation. This history paved the way for the formation of HMA Creative Limited in May 2024, an entity designed to inherit and build upon the very best practices of its predecessor, emerging as a dynamic and specialised supplier within a focused sector of the promotional products market.

Product Expertise

At HMA Creative Limited, we are masters of material manipulation. We expertly craft solutions from a diverse range of materials – plastics, aluminium, stainless steel, fibreglass, wood, glass, rubber, precious metals, ceramics, textiles and many more – seamlessly integrating special effects like illumination, dry ice, movement, and sound. Our deep understanding of material properties, combined with our creative vision, allows us to determine precisely what materials will best showcase your brand's identity and deliver maximum impact. We know "what works" and what doesn't, ensuring your brand is always presented in its most compelling light.

Design and Innovation

Design and innovation are the lifeblood of HMA Creative Limited, in constantly reshaping how our clients' brands connect with their audiences. Gone are the days of simply slapping a logo on a pen. Today, the most effective promotional items are thoughtfully designed, reflecting a deep understanding of the target demographic and the brand's values. Innovation can manifest in various forms, from utilising sustainable materials and eco-friendly production processes to incorporating cutting-edge technology like embedded NFC chips or integrated charging capabilities. The focus is shifting towards creating useful, desirable, and memorable items that recipients will genuinely appreciate and use, thereby maximising brand exposure and forging stronger, lasting connections. Our suppliers help us deliver innovation in a constantly changing marketplace.

Manufacturing and Supply Chain

The manufacturing and supply of promotional products is a complex industry involving design, production, customisation, and distribution of items intended to promote brands, events, or campaigns. Manufacturers utilise a wide array of materials and processes, from traditional printing and moulding to modern techniques like laser engraving and dye sublimation, to create goods ranging from branded apparel and drinkware to tech accessories and novelty items. The supply chain for these products can be complex, often involving overseas manufacturing, warehousing, and just-in-time delivery to meet specific marketing and promotional deadlines. Effective coordination between suppliers, manufacturers, and distributors is crucial to ensure timely delivery of high-quality, customised goods that effectively represent the brand and achieve the desired promotional impact. HMA Creative Limited has decades of experience of supply chain management.

Ethical Sourcing

Ethical sourcing from overseas factories presents a complex challenge requiring a multifaceted approach. The allure of competitive pricing often obscures concerns regarding labor practices, environmental impact, and worker safety. True ethical sourcing goes beyond simple compliance audits and demands a commitment to transparency, fair wages, safe working conditions, and respect for workers' rights. HMA Creative Limited actively engages with our factories, having built long-term relationships based on trust, investing our time in improvement initiatives to ensure sustainable and responsible production. Failure to prioritise ethical considerations can not only damage a brand's reputation but also contribute to the exploitation of vulnerable populations and environmental degradation.

Sustainability

HMA is deeply committed to environmental stewardship, embedding a philosophy of continual improvement throughout our operations and extending it to our supplier network. We actively seek ways to minimise our collective footprint on both local and global ecosystems. Our efforts are focused on conserving vital resources like energy and water, minimising waste production in all its forms, and actively promoting the principles of recycling and re-use. We strive to make environmentally conscious choices the norm, from our internal practices to the products we offer our clients. Furthermore, we are proud to provide a diverse selection of promotional products crafted from recycled materials, championing the use of sustainable alternatives whenever feasible. We actively encourage our clients to prioritise materials with recycled or recyclable content in their marketing campaigns. Recognising that complete sustainability isn't always achievable, we are dedicated to sourcing materials with extended life cycles in circumstances where recycled options are not viable, ultimately reducing the burden on landfills and promoting a more circular economy.

Our Vision

Our vision is centered around driving tangible success for our customers by becoming an integral part of their sales engine. We aim to be more than just a service provider; we strive to be a strategic partner, adding genuine value to their brands by empowering them to reach a wider audience and achieve greater sales volumes. This commitment is underpinned by our dedication to unparalleled innovation and design, ensuring our solutions are not only functional but also captivating and impactful. Furthermore, we envision ourselves as a one-stop solution, guiding our clients from the initial spark of an idea through to the seamless delivery of a polished, market-ready product. Remaining agile and responsive to their evolving needs is paramount, as is our passionate advocacy for their brands. Ultimately, we are committed to maintaining the highest standards of environmental responsibility, sustainable practices, and ethical conduct in every aspect of our operations.

❝Adding Value❞